Nowadays, there’s a lot of talks about influencer marketing and how well this performs for a brand campaign. But do we understand what this kind of strategy is?

“If someone you’ve chosen to follow wears, eats or drinks something, you actually pay attention.”

– Ogilvy

We live in a world where there are less and less blinded choices. That kind of transparency equals trust, which is the main pillar for brands to succeed in their campaigns. Consumers are more perspective than ever. Today they focus on truthful reasons to buy and relying on opinions from people they look up to. Why are these people called influencers? Because they can actually influence consumers to act towards something.

We can categorize Influencer Marketing as “ the action of promoting and selling products or services through people (influencers) who have the capacity to have an effect on the character of a brand.” . So you share your brand with someone else voice, trusting that person storytelling.

This kind of marketing has already been used in advertisement, brand ambassadors and other ways of promotion. But the new practices of Influencer Marketing not only wiped out the cold wall between brands and consumers but also abled brands to increase their visibility, value enhancement, and community building.

Why is Influencer Marketing profitable?


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